Why we do this

When we help you define new product - it's an intensive process for both of us. It’s not an easy way to make money. Our reasons for doing this run deeper than just providing a service:


  1. It gives us the opportunity to help you refine your strategy. Irregardless of how much you use our services in the future, we want you to succeed in your mission. Based on our experience, if we can advise you on strategy and it better sets you up for success then that is good for everyone.  
  2. It gives us the opportunity to influence your way of thinking. The methodology we use here to approach and break down problems and create solutions is a proven methodology. If we can help you think this way we know that we’re setting the world up to gain valuable products from you in the long term.
  3. It gives us the opportunity to influence your culture. There are few companies in this world that truly put the customer at the centre of everything they do, however those who do are making the world a better place. If the customer can tell you’ve thought about them and are genuinely working to solve their problems it will have exponential benefits.
  4. We believe in making the world a better place through amazing design but it doesn’t happen by accident. All products with great design come from a process of understanding customer needs and company objectives at a deep and detailed level. Having a clear vision for the product unlocks great design.
Hairdresser

Learn about our fast track to prototype workshops

Turn an idea into something you can confidently pitch